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Broker Balance · Channel partner vs direct sales calculator

Channel partners or your own marketing?

In simple wordsCompares what one home sale costs through brokers and what it costs through your own ads, so you know which is cheaper.

  1. 1Answer 4 quick questions
  2. 2See your answer
  3. 3Do one thing today
Sample: a 200-unit premium project · edit anything

Your project

₹

Channel partner cost

%
₹
Slabs, trips, gifts, events

Direct (your own marketing)

₹
%
%
₹
Sales team, site office, CRM
India average is around 10–15% of sales, and much higher in some cities

Cost per booking

Saving by shifting the mix 20 points–
–
–Per booking via partners
–Per booking direct
–Total sales cost, this project
–Sales cost as % of sales value
–Break-even ticket size
–Direct leads needed / month (12 mo)

Total sales cost at different mixes

Then do these

    Above the break-even ticket size, direct marketing costs less per booking than brokerage. Below it, channel partners are cheaper. Most developers need both: partners for reach and speed, direct for margin.

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    Yasir K.

    Built by Yasir K.

    Head of Marketing & Growth with 13+ years building brands, growth engines and operations for fintech, SaaS, healthcare, real estate and D2C startups. Building something? I'd like to hear about it.

    hey@itsyasir.com

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