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Payback Pulse · CAC, LTV & ROAS calculator

Is your marketing spend actually paying back?

In simple wordsShows how much money you spend to win one customer, and whether that customer pays you back more than that.

  1. 1Answer 4 quick questions
  2. 2See your answer
  3. 3Do one thing today
Sample: a seed-stage B2B SaaS · edit anything

Your monthly numbers

Use one clean month. Currency:

₹
Ads + tools + agency/freelancers
From that spend
%
₹
For one-time purchases: order value ÷ months between orders
%
mo
≈ 1 ÷ monthly churn

Unit economics

LTV : CAC–
–
–CAC
–Cost per lead
–LTV (gross profit)
–Payback
–Month-1 ROAS
–New customers

Which lever cuts CAC most? (+20% improvement each)

LeverNew CACLTV:CAC

What I'd do next

    Benchmarks: LTV:CAC of 3× or more is healthy. Payback under 12 months is strong for SaaS; D2C should aim for under 3.

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    Yasir K.

    Built by Yasir K.

    Head of Marketing & Growth with 13+ years building brands, growth engines and operations for fintech, SaaS, healthcare, real estate and D2C startups. Building something? I'd like to hear about it.

    hey@itsyasir.com

    Let's talkSee my work