In simple wordsShows how many people download your app but never finish signing up, and what one real, active customer actually costs you.
India CPI in 2026: ₹30–80 for UPI and payments, ₹80–200 for lending, ₹60–150 for insurance, ₹100–300 for wealth and broking. Upside assumes your weakest step improves by 15 percentage points. India doesn't publish step-level KYC benchmarks, so compare against your own past cohorts.
Head of Marketing & Growth with 13+ years building brands, growth engines and operations for fintech, SaaS, healthcare, real estate and D2C startups. Building something? I'd like to hear about it.
hey@itsyasir.com