In simple wordsTells a lending company how many leads and how much marketing money it needs to give out its monthly loan target, and whether each loan makes a profit.
| Lever | Cost / loan | Profit / loan |
|---|
Profit per loan = net revenue − acquisition cost − expected credit loss. It ignores operating costs such as collections, servicing and tech, so treat a thin positive number as a warning.
Head of Marketing & Growth with 13+ years building brands, growth engines and operations for fintech, SaaS, healthcare, real estate and D2C startups. Building something? I'd like to hear about it.
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